MOVA Privacy Policy

How MOVA Collects, Uses, and Protects Your Personal Information

Introduction Reminder Terms

Last Updated: July 28, 2025. Effective Date: July 29, 2025. Your trust is very important to MOVA. We fully understand the importance of personal information to you and attach great importance to the privacy of users and the protection of personal data. When you download, install, open, browse, register, log in, and use our products and/or services, we may collect and use your relevant information in compliance with applicable laws and regulations. This Privacy Policy explains how we collect, use, store, share, and transfer this information, and the access we provide you to update, delete, and protect this information.

This Privacy Policy does not apply to services provided by other third parties, nor to products or services within MOVA for which a separate privacy policy has been set. If you have any questions about this Privacy Policy or related matters, you can contact us at any time through the various contact methods we provide.

What Personal Information MOVA Collects and Why

1. Our Approach to Collecting and Using Your Personal Information

MOVA will only collect your personal data for the purposes specified in this Privacy Policy or as permitted by law. During the course of your use of the Platform and the provision of the Service, we may collect the following categories of personal data: (a) Identity data such as your name, surname, gender, profile picture, date of birth, and government-issued identification; (b) Contact data such as delivery address, email address, phone numbers, TikTok Account, Shopee ID, and other IDs from social networking websites; (c) Account data such as bank account details, credit card details, and payment details; (d) Transaction data such as details about orders and products lists; (e) Technical data such as IP address, login data, browser type and version, time zone setting, device information, IMEI, MAC address, and cookies; (f) Profile data such as username, password, PIN number, SSO ID, OTP, and geotagging data; (g) Usage data such as browsing history, access times, device ID, browser information, and similar statistics; (h) Marketing and communications data such as your preferences for receiving marketing and your chat, email, or call history on the Platform; (i) Additional data for identity verification as required by applicable law or our Terms of Use.

Purposes for Which MOVA Uses Your Personal Data

MOVA collects and uses your personal information only for the following purposes: (a) To help you become a MOVA user — including account creation, registration, and login via third-party accounts; (b) To process your orders — including delivery, customer support, payment processing, and after-sales services; (c) To provide services — including facilitating platform access, administering your account, displaying your user profile, and responding to your queries; (d) For marketing and advertising — including sending you information about products and services you have opted to receive, and conducting behavioural marketing; (e) For legal and operational purposes — including fraud detection, compliance with laws and regulations, processing complaints, and conducting due diligence; (f) For analytics, research, and business development — including understanding user experience, improving the platform, conducting surveys, improving technology, and developing our services.

How MOVA Collects Your Personal Data

MOVA may collect your personal data in the following situations: when you use the platform; when you create an account; when you list products and/or services; when you apply for, subscribe to, or use any of the Services; when you make a transaction; when you use any features, functions, or mini-apps on the platform; when you subscribe to our publications or marketing collaterals; when you enter a competition, promotion, or survey; when you participate in any activity or campaign; when you log in via an external service such as Facebook or Google; when a third-party lodges a complaint against you; and when you interact with us offline through our outsourced customer service agents.

2. Functions to Enhance Our Products and Services

MOVA may collect your order information and browsing information for data analysis to form user profiles, show you products or services you may be interested in, and improve service quality. When we interact with our affiliates and partners, we may share relevant information obtained following the law. For information collected from your various devices, we may associate them to provide you with consistent services, personalised content, and recommendations.

3. Functions Necessary to Ensure Service Security

To improve security across our products and services, prevent security risks such as phishing, fraud, network vulnerabilities, and computer viruses, and to better comply with MOVA-related agreement rules, we may use or integrate your account information, browsing information, order information, device information, and service log information. Partners obtain information authorised by you or shared in accordance with the law to comprehensively assess account and transaction risks, perform identity verification, detect and prevent security incidents, and record risky URLs and IP addresses. We will also receive your device information to analyse MOVA system problems and troubleshoot risks.

4. Essential Communication Function

MOVA will use your communication information (e.g., mobile number and WhatsApp) to communicate or interact with you directly — for example, to notify you of suspicious activity or to provide guidance on using our products and/or services. You may choose whether to authorise us to collect and use your personal information for additional functions, including: (a) photo/video access and upload; (b) WhatsApp-based features; and (c) bank card information for identity verification and withdrawal. You may withdraw these permissions at any time via system settings, but doing so will not affect processing based on prior authorisation.